If you want to understand your visitors, boost your conversions, and make smarter marketing decisions, you need Google Analytics.
At WebHouse, we always recommend connecting your website to Google Analytics — and in this guide, we’ll show you exactly how to do it, even if you’re not a tech expert.
🔍 Why Use Google Analytics?
Google Analytics gives you deep insights like:
- Where your traffic comes from (Google, social, direct, etc.)
- Which pages perform best
- How long visitors stay
- What actions they take on your site
✅ Bonus: It helps you track ROI on ads and SEO performance.
🛠 Step 1: Create a Google Analytics Account
- Go to analytics.google.com
- Sign in with your Google account
- Click on “Start measuring”
- Enter your account and website name
- Select your industry category and time zone
🌐 Step 2: Set Up a Property (GA4)
Google Analytics now uses GA4 (Google Analytics 4):
- Enter your website name
- Choose your platform: Web
- Enter your domain (e.g.
webhouse.ma) - Accept terms and complete setup
🔗 Step 3: Get the Tracking Code
- Once your property is created, go to Admin > Data Streams
- Click your Web data stream
- Copy the Measurement ID (it looks like
G-XXXXXXX)
🔧 Step 4: Add the Code to Your Website
If You Use WordPress:
- Install a plugin like Site Kit by Google or GA Google Analytics
- Paste the Measurement ID in the plugin settings
If You Use HTML:
- Paste the global site tag
<script>into the<head>section of every page
✅ Step 5: Verify It’s Working
- Open your website in a new tab
- In Google Analytics, go to Reports > Realtime
- You should see your visit show up instantly
📌 Tip: Use the Google Tag Assistant Chrome extension to double-check if the tracking code is installed properly.
📈 Bonus: Connect to Google Search Console
To get even more SEO insights:
- Go to Google Analytics > Admin > Property Settings
- Click Adjust Search Console
- Link your domain with Search Console
💡 Final Thoughts
Connecting Google Analytics is essential for growth. It helps you understand your users, improve your site, and make data-driven decisions.
At WebHouse, we integrate Google Analytics into every project we deliver — so you’re always in control of your performance.
Need help tracking your visitors?
📞 Reach out at webhouse.ma — we’ll take care of it for you.
